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Privacy Policy

What we collect, why we collect it, who else sees it, and the rights you have over it. Written plainly, because a privacy policy nobody can read protects nobody.

Last updated: 30 August 2026 Applies to: Singapore Governing law: Singapore

1 Information We Collect

We collect only what we need to sell you a product and get it to your door.

WhatWhen
Name, email, phone numberAt checkout
Delivery addressAt checkout
Order historyOn purchase
Payment detailsHandled by our payment provider
Device, browser and pages viewedVia cookies

We do not see or store your full card number. Card details go directly to our payment providers, who are certified to handle them. We receive only a confirmation and the last four digits.

We do not ask for, and do not want, your NRIC number, your medical history or any health record.

2 How We Use Your Data

We use your information to:

  • process your order, take payment and issue a receipt;
  • pack and deliver your parcel, and give the courier what it needs to reach you;
  • send you dispatch and tracking notifications;
  • answer your questions and handle returns, refunds and exchanges;
  • detect and prevent fraud, and meet our legal and accounting obligations;
  • send you marketing email, only where you have given us a genuine, unticked opt-in.

Marketing is email only. We do not send marketing over WhatsApp or SMS, and we do not call you to sell you anything. Every marketing email carries a working unsubscribe link, and unsubscribing does not affect the emails we must send about an order you have placed.

We do not use your data to make automated decisions that produce legal effects for you.

3 Data Sharing

We do not sell your personal data. We never have and we will not.

We share the minimum necessary with service providers who help us run the business:

WhoWhat they receive
Payment providersPayment and billing details
Courier partnersName, address, phone number
Email service providerName and email address
Analytics and advertising platformsCookie and device data, in aggregate

Each of them is bound to use that data only to provide their service to us. We may also disclose data where we are required to by law, by a court, or by a regulator, and where necessary to protect our rights or someone's safety.

Some of these providers process data outside Singapore. Where that happens, we take steps to ensure a standard of protection comparable to the PDPA.

4 Cookies

Cookies are small files stored by your browser. We use them to keep the site working and to understand how it is used.

TypePurpose
EssentialCart, checkout, security
AnalyticsWhich pages are read, where people drop off
AdvertisingMeasuring our ads and showing them to the right people

This site uses the Meta pixel to measure the performance of our advertising. It records that a visit or a purchase happened; it does not tell us who you are by name.

You can block or delete cookies in your browser settings, and you can opt out of personalised advertising in your Facebook and Instagram ad settings. Blocking essential cookies will stop the checkout from working.

5 Your Rights

Under the Personal Data Protection Act 2012, you have the right to:

  • Access the personal data we hold about you, and be told how it has been used in the past year;
  • Correct anything that is wrong or out of date;
  • Withdraw consent to marketing at any time, by clicking unsubscribe or by emailing us;
  • Request deletion of your data, where we are not required to keep it.

Email hello@fitwithlimfelix.com and we will respond within 30 days. A reasonable fee may apply to an access request, and we will tell you the amount before we do the work.

Withdrawing consent to marketing does not remove records we are legally required to retain, such as the tax record of an order you placed.

6 Data Security

We protect your data with encrypted connections, access controls limited to staff who need it, and payment providers who are certified to handle card data so that we never hold it ourselves.

That said, no system is entirely secure, and no transmission over the internet can be guaranteed. We cannot promise absolute security, only that we take it seriously and act quickly if something goes wrong.

If a data breach occurs that is likely to result in significant harm to you, we will notify you and the Personal Data Protection Commission as required by law.

7 Data Retention

We keep personal data only for as long as it is needed for the purpose it was collected for, or for as long as the law requires.

DataKept for
Order and transaction records[5 years, per tax law]
Marketing list membershipUntil you unsubscribe
Support correspondence[24 months]
Analytics and cookie data[per platform settings]

When data is no longer needed, we delete it or anonymise it so that it can no longer be linked back to you.

8 Contact

Questions about this policy, a request to see or correct your data, or a complaint about how we have handled it, all go to the same place:

Email hello@fitwithlimfelix.com

We aim to resolve every complaint ourselves. If you are not satisfied with our response, you may refer the matter to the Personal Data Protection Commission of Singapore.

We may update this policy from time to time. The version in force is the one published on this page, and the date at the top tells you when it last changed.